Toronto Blue Jayss Case Study Essay Example For Students

Toronto Blue Jayss Case Study Essay Toronto Blue JaysIssue The Toronto Blue Jays baseball team was founded in the 1970s and experienced support from the fans during the 1970s and 1980s. In 1992 and 1993, the Jays won back-to-back World Series, yet in 1994, the team faced setbacks. The team had a losing streak, there was a major league baseball strike, and no World Series was played. At the same time, gambling came to Toronto, and the team had to compete for the fans time. Also, players salaries skyrocketed at a time when the Canadian dollar fell in value. How could the Toronto Blue Jays adjust ticket prices to improve financial performance and increase fan attendance?Situation AnalysisThe opening pitch of the 1999 marks the start of the Toronto Blue Jays twenty third seasons in the American League. In 1998, the Jays brought in their first winning season since 1993. The Jays plays in the worlds most advanced retractable-roof stadium. It is luxuriously called the Sky Dome. With a winning record like this and a state of t he art stadium, the Jays feel their tickets are a great value because of the satisfaction fans can expect to receive from the ball game. We will write a custom essay on Toronto Blue Jayss Case Study specifically for you for only $16.38 $13.9/page Order now RecommendationPrice is that which is given up in an exchange to acquire a good or service. Price is typically the money exchanged for the good or service. Blue Jays pricing structure is based on the perceived value of the game, the entertainment, the love of baseball, and the action, not just the money. Inelastic demand means that an increase or decrease in price will not significantly affect demand for the product. In spite of the rising prices for the Blue Jays tickets, fans were expected to turn out in large numbers. This inelastic demand for the tickets can be attributed in large part of the fact that their teams plays so well in 1998, and another factor is that the Blue Jays fan could never stay away from their team. Another inelastic demand for the Blue Jays tickets is that there is no other locally substitute team. Blue Jays pricing strategies are not just a financial necessity, they are also a promotional tool used to increase fan attendance. How? At all Saturday home game an d nonholiday games, senior citizens and young people up to fourteen years old can purchase tickets except for the most expensive ones. Season ticket holders receive special benefits like same seat for every game. Group tickets also receive special treatment like preferred seating. Besides the ticket sale that generates a big portion of the Blue Jays revenue, merchandising is another factor for generating revenue. What pricing Staregy are they using? The blue Jays merchandising use a prestige pricing strategy, charging high prices helps promote the Jays high quality image. In conclusion, we can say the inelastic demand and the prestige pricing of the merchandise are fueled by the success of the ball team. Business

Winston Churchill2 essays

Winston Churchill2 essays Winston Churchill was born in 1874 and died, aged ninety, in 1965. He was active in British politics for almost sixty years and was twice Prime Minister. He was a soldier, an artist, a historian, and a journalist, as well as a politician. He was a man of great mental energy, of vivid imagination, and powerful ambition. He was frequently the center of stormy political activity; criticism and abuse were often showered upon him. But he died respected and mourned not only by his own nation, but by the world, for which he had done so much when he led the fight against Nazi tyranny and refused to surrender or to despair of victory. (Gilbert 13) On November 30, 1874, Winston Spencer Churchill was born to Lord Randolph Churchill and Jennie Churchill at Blenheim Palace. In 1888, he was placed in Harrow School. At the end of his first year at Harrow, the boys grades were still the lowest in his class. Reluctantly his father gave up any notion of Winstons following in his own footsteps. Remembering his sons passion for playing at war, Lord Randolph asked him if he was still interested in the army. Winston was delighted over the thought that his father recognized his military genius. The sad truth that his father considered him hopeless in any other field never occurred to the self-assured lad. (Manchester 13) He was then sent to Sandhurst, a Royal Military Academy, in 1893. He joined the army and began selling articles to the Daily Graphic. In 1898, his first book, The Malakand Field Force, was published. The next year he resigned from the army to enter politics. July 6, 1899 Churchill lost his first election as a Conservative candidate. When the Boer War broke out, the London Morning Post sent Churchill as a reporter. A month after arriving in South Africa he was captured by the Boers but made a daring escape. When he returned to England in 1900 he ran for election again and won. Enterin...